What is the difference between social media research and other research?
Social media research can take the form of social listening and audience intelligence, by observing the content and information produced online and uncovering trends and insights that emerge from this data. As social media grows in both size and importance, becoming an integral part of daily life, it is a vital new area to apply research tools to begin to understand this new forum for discussion. It’s a topic that’s constantly evolving, with researchers developing new methodologies and techniques to understand the way audiences use social media channels, their behaviors and conversations on those channels. Thanks to advanced social listening and audience intelligence tools and platforms, researchers today are able to aggregate data relating to specific events, topics or within a specific audience group from social media, web, forums, news and blogs.
Social media research is the process of analyzing social media data to conduct quantitative (and at times qualitative) research in order to understand how audiences relate to topics, by using tools and data extraction techniques.
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